Inspired by this heritage and driven by a desireeto keep alive the floral artistry that my family has perfected over decades, I decides to take a step forward and create Euforia. With the support of my husband, Héctor Suárez Maillard, and in its early days, our partners Alex and Aurelia (from Las Flores de Aurelia) we embarked on this project to blend Japanese tradition and French floral art. Later on, our paths diverged and Euforia continues to evolve with a renewed focus and a spirit of constant innovation.

More than a business, Euforia is an expression of love to Nature, flowers and the emotional connections they create on every special event within us. My great-grandmother, whom we lovingly called Mamanina, wife of Sanshiro Matsumoto, Papailo, used to say:

"There are no ugly flowers; you just have to find their best side to make them beautiful."

The Matsumoto Legacy

The story of the Matsumoto family in México began with the arrival of Tatsugoro Matsumoto in 1892, a visionary gardener on his journey to Peru. He came back to Mexico and enchanted by the warmth of the people, the richness of the land and the country´s diverse climates, he decided to stay. His talent and excellence led him to work for presidents, entrepreneurs, thus becoming a key figure in Mexican gardening. My great-grandfather Sanshiro Matsumoto came in search for his father and in 1898 they opened the flower shop.

They worked for President Porfirio Díaz in the Castle of Chapultepec and the surrounding gardens and forest. In 1912, Japan donated cherry trees to Washington, D.C. and wanted to do so to Mexico City. The advice of Tatsugoro Matsumoto was due to the capital´s climate, he proposed an alternative tree: the jacaranda, which he had encountered while he worked in Peru. Mexico City was growing fast and new avenues and neirborhoods were developed, everywhere jacarandas were planted. Each spring, the burst of lilac bloosoms is a symbol of joy and hope to everyone.

A Personal Legacy and Constant Inspiration

Euforia is also a tribute to my grandparents: Yoshio Sato and Concepción Matsumoto Matsuy, daughter of Sanshiro Matsumoto. My grandmother, deeply committed to maintaining quality and excellence in the flower shop as well as in other businesses the family had. My grandfather came to Mexico very young and worked in Ciudad Juárez, in the North of Mexico. He was chosen by Mamanina as a husband to her daughter. He became Papailo´s right-hand man, learning about flowers, plants, public relations and the world of business. Both left an indelible mark on my life and will always be my greatest Inspiration. I am eternally grateful to them and to my ancestors for the legacy of love, hard work, and excellence they passed down upon me.

The Mission of Euforia

At Euforia, we honor this legacy by constantly reinventing and renewing ourselves towards the modern times. Our mission is bringing the magic of flowers to the unique events and moments, creating experiences to evolve emotions and transform spaces with creativity, elegance and passion.

Euforia celebrates not only the Matsumoto tradition, but also opens new doors to explore the beauty and art of floral design, always upholding the spirit, dedication and excellence that has been the hallmark of the Matsumoto family for generations.