The Matsumoto Legacy · Since 1892
Euforia's History
Prologue
Born of a hundred-year tradition.
Five generations, one love of flowers.
Euforia was born in 2005 in Cancún, Mexico — a tribute to the extraordinary legacy of the Matsumoto family, deeply rooted in a passion for gardens, plants and flowers. Almost two centuries: my great-great-grandfather, my great-grandparents, my grandparents — each devoted their lives to cultivating natural beauty and sharing it with the world. The tradition reached its pinnacle with the famous Matsumoto flower shop in 1898 in Mexico City's exclusive Roma neighborhood, and eventually expanded to other locations across the city.
Inspired by this heritage, and driven by a desire to keep the floral artistry our family has perfected over decades alive, I created Euforia with the support of my husband, Héctor Suárez Maillard — to blend Japanese tradition and French floral art into something entirely our own.
Lineage · IV / IV
A century in four moments.
1892
Tatsugoro arrives
Tatsugoro Matsumoto, a visionary gardener, halts a journey to Peru in Mexico — and stays.
1898
Matsumoto Flower Shop
Sanshiro joins his father; together they open the family flower shop in Mexico City.
1912
The first jacarandas
Tatsugoro proposes jacarandas to Mexico City — a lilac symbol planted across new avenues.
2005
Euforia is born
A century later, Euforia is founded in Cancún to carry the family's floral artistry forward.
Chapter · 01 / III
The Matsumoto Legacy.
The story of the Matsumoto family in México began with the arrival of Tatsugoro Matsumoto in 1892, a visionary gardener on his journey to Peru. He came back to Mexico and, enchanted by the warmth of the people, the richness of the land and the country's diverse climates, he decided to stay. His talent and excellence led him to work for presidents and entrepreneurs, becoming a key figure in Mexican gardening. My great-grandfather Sanshiro Matsumoto came in search of his father, and in 1898 they opened the flower shop.
They worked for President Porfirio Díaz in the Castle of Chapultepec and its surrounding gardens. In 1912, when Japan donated cherry trees to Washington, D.C. and wanted to do the same for Mexico City, Tatsugoro proposed an alternative more suited to the capital's climate: the jacaranda, which he had encountered in Peru. As the city grew and new avenues and neighborhoods were laid, jacarandas were planted everywhere. Each spring, their burst of lilac blossoms is a symbol of joy and hope.
“There are no ugly flowers; you just have to find their best side to make them beautiful.”
Chapter · 02 / III
A personal legacy, a constant inspiration.
Euforia is also a tribute to my grandparents: Yoshio Sato and Concepción Matsumoto Matsuy, daughter of Sanshiro. My grandmother was deeply committed to maintaining quality and excellence — in the flower shop and in every other family venture. My grandfather came to Mexico very young and worked in Ciudad Juárez, in the North. He was chosen by Mamanina as a husband to her daughter, and became Papailo's right-hand man, learning about flowers, plants, public relations and the world of business.
Both left an indelible mark on my life and will always be my greatest inspiration. I am eternally grateful to them, and to my ancestors, for the legacy of love, hard work and excellence they passed down upon me.
Chapter · 03 / III — Today
The mission of Euforia.
At Euforia, we honor this legacy by constantly reinventing and renewing ourselves towards the modern times. Our mission is to bring the magic of flowers to unique events and moments — creating experiences that evoke emotion and transform spaces with creativity, elegance and passion.
Euforia celebrates not only the Matsumoto tradition, but also opens new doors to explore the beauty and art of floral design — always upholding the spirit, dedication and excellence that has been the hallmark of the Matsumoto family for generations.
Coda · The atelier today